Entrepreneurs worldwide are increasingly motivated by social and environmental concerns. While awareness of the UN Sustainable Development Goals (SDGs) is inconsistent globally, this does not prevent entrepreneurs from taking action. However, awareness of the UN SDGs is an indicator for more strategic approaches to integrating sustainability. These are among the findings highlighted in the first-ever Global Entrepreneurship Monitor (GEM) report dedicated to sustainability. Much has been researched and written about social entrepreneurship, which prioritises reinvesting profits to achieve social or environmental objectives rather than solely maximising financial gain. The GEM Sustainability and Entrepreneurship Report: Awareness and Actions focuses on all entrepreneurs, thus including those operating in the more traditional, profit-driven mainstream.