To truly assess an entrepreneurial ecosystem, it is imperative to understand the perspectives of the individuals driving the businesses – the entrepreneurs themselves. Analysing data like business creation and closure is not enough.
GEM provides this deeper insight, according to Dr. Saulė Mačiukaitė-Žvinienė, Head of the GEM Lithuania Team. She emphasises the value of understanding entrepreneurs’ motivations, describing GEM as a tool that provides essential perception into the entrepreneurial landscape.
Watch this video to hear how being part of GEM benefits Lithuania.If you are interested in forming a GEM team in your country, email info@gemconsortium.org.